Home Contact About FAQ Résumé Projects Blog

7 Types of Logo Design

A brand is as strong as its logo - all aspects of a visual identity need to be powerful to stand out from the crowd, however the trademark is a condensed personification of what you do, who you are, + why people should choose you in a competitive market. Below are logos that I feel best fit each category, so we can help you find which direction you would like to go in with your business.

Monogram

Monogram logos are a type of logo that consists of letters. Usually they’re brand initialisations to abbreviate rather lengthy names that could be multiple words. For example BBC - British Broadcasting Corporation.

Wordmark

Similar to monogram, Wordmark logos are font-based + focused on the business name. It is a good idea if you have a distinctive business name that you want to stick in customers minds.

Symbols/Pictorial

Symbols are generally a graphic depiction of the word associated with the brand in a very literal sense. It is what it is - Jaguar’s logo is a silhouette of a jaguar, Apple’s logo is an apple.

Abstract

Similar to a symbol, these brands are synonymous with an image; but specifically an abstract, geometric mark that represents a brand metaphorically opposed to literally.

Mascots

A logo that comprises of an illustration of a character - often colourful cartoons that celebrate a metaphorical persona who the brand will depict as a fictional being.

Combination Mark

This type of logo combines any of the previous examples together + usually can be broken into a shorthand/longhand with each element representing the brand individually but also when combined.

Emblem

An emblem logo is designed to fit the text inside of symbols, badges, seals + crests. These logos tend to have a traditional aesthetic + this generally tends to be the values + message portrayed.

Conclusion

Though the best are often small in size + quite minimal, in my experience I would say logos are actually one of the most difficult graphics to produce. There are many bad logos + only a few great ones in this world + what differentiates them is nuanced. The thought process of creating one is like writing a poem, the expression of feelings + ideas is given intensity by particular attention to imagery + narrative. Some clients feel just because a logo is 100px * 100px (Scalable Vector Graphic) that it hasn’t taken thousands of hours + many ideas based on indirect concepts to produce the best possible result. The beauty of a small image or a font that tells us what a brand is about is regularly the consequence of genius.

Related Articles

- button-hero.jpg

Which button style should I use in my website design?

Buttons are one of the most important UI elements as they make it possible for users to interact with a system and take action by making selections. Great button design makes it easy for users to take the action that designers want them to take which increases conversions.

Read more

- kirby-cms.jpg

8 Reasons to use Kirby CMS

Kirby is a simple to use + fast content management system that is a great alternative to other content management systems.

Read more

- hypnosis.jpeg

7 Tips For a Successful Call to Action

If your website is not engaging with your customers you will not generate the conversions and profit commissioned your site for. Therefore as user experience designers, we need to understand the best ways to motivate your potential clients to take action to begin a customer journey.

Read more

Blog

Partners

hello@mango-media.eu

Fancy a chat?

+44 7519 418970
+33 7531 41867

IN LI AW CH

Key Links

About Projects Blog Résumé Contact

Est. 2015

Handcrafted by Mango Alexander using a sketchbook, Figma & millions of lines of code over a decade in Berlin, Amsterdam, France, Gothenburg, London & Bristol.

FAQ Datenschutz Terms + Conditions

©2023