Cultivating the Personal Brand

In the realm of personal branding, one must remember that a brand extends far beyond a logo. It is an intangible essence, a profound emotion meticulously cultivated for a specific audience. Within the rich tapestry of my own brand, I present myself under the pseudonym Mango Alexander, a tribute to my business; Mango Media°.

As a designer, an intimate knowledge of colour theory is imperative, and as such, my work unfolds as a symphony of hues, a joyous celebration of the visual spectrum. In fact, I have embraced a specific colour scheme for my personal brand which denotes such elements of my aesthetic adornments as my clothing and car. This palette predominantly revolves around secondary colours, with green and turquoise forming its core. These hues, are borrowed from the ubiquitous palette of nature where every flower has a green leaf and the azure sky and the tranquil sea. This implies that these colours, on a subconscious level, harmonise effectively with a wide myriad of hues. Moreover, as complementary colours I wear orange and purple, which resonate with the tropical aesthetic of Mango Media. If you would like to learn more about colour theory please read my article: 15 WAYS TO CHANGE YOUR PERCEPTION OF COLOUR THEORY IN DESIGN.

At Mango Media, our core values intersect like the points of a Venn diagram, creating a harmonious blend that defines who we are and how we approach every project. The outer circle embodies our adaptability, experimental spirit, and imaginative drive, allowing us to continually evolve and innovate in a rapidly changing landscape. In the inner circles, we delve into the realms of exploration, unlocking new perspectives and possibilities, while our inherent creativity transforms ideas into captivating realities. A pivotal core value, bespoke craftsmanship, sits at the center of our philosophy, where dedication and attention to detail converge to create exceptional outcomes. This holistic synergy between our values forms the basis of our approach, ensuring that each project we undertake is not just a mere project, but a masterpiece that embodies the intersection of innovation and meticulous craft.

But there’s more to ‘Mango’ than meets the eye. It once served as my graffiti tag during my years as a prolific street artist. While my canvas has evolved from brick walls to the digital realm of websites, ‘Mango’ remains a vibrant thread that weaves through my journey – a testament to my enduring commitment to artistry, innovation, and creative expression.

Another significant reason I embrace the pseudonym ‘Mango Alexander’ stems from my Caribbean heritage and a name imbued with colonial history. Inspired by the legacy of influential black figures such as Malcolm X, Michael X, and Muhammad Ali, I, too, felt the call to reclaim and empower my name.

Why Mango?

Mango, often hailed as everyone’s favorite fruit, caught my attention during my research. Its universal appeal made me think about the parallels with successful brands like Apple. Just like Apple’s knack for implying freshness, innovation, and sleek design, ‘Mango’ signifies the same attributes for our brand.

Much like a ripe mango is irresistibly delicious, our products aim to evoke the same delight and satisfaction. So, here’s to a name that’s more than a name – it’s a promise of quality, freshness, and that extra dose of goodness.