The colour palette uses a combination of turquoise, deep teal, gun-metal grey + white to reflect the company name + ethos. Blue is the colour of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquillity and calmness. In heraldry, blue is used to symbolize piety and sincerity.
I created a series of explainer videos in the medium of motion graphics using adobe illustrator + after effects to visually demonstrate a clear narrative.