In my full-time position at Deeplake Digital, my role encompassed full stack development, graphic + interface design. During my time working at the company, I collaborated with marketing to create brand guidelines + an identity for Deeplake which included generating marketing material + motion graphics. I also completely redesigned + developed their website + interface for the mobile application taking an outdated product + morphing it into a contemporary aesthetic.
01/06/2017
Deeplake Digital
Cambridge, United Kingdom
Graphic Design + UI + Development + Animation
Javascript, HTML, CSS, PHP, SQL, After Effects, Premier Pro, Illustrator, InDesign, Photoshop
Here are some branding flyers created for Deeplake using the colour schemes + typefaces worked on with the marketing team. I drew influence from the principles of Swiss Post-Modern design which places a strong emphasis on clean lines, readability + objectivity.
The use of animation + video successfully keeps the user interested + engaged with the information presented, offering them an accessible yet original user experience.
The colour palette uses a combination of turquoise, deep teal, gun-metal grey + white to reflect the company name + ethos. Blue is the colour of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquillity and calmness. In heraldry, blue is used to symbolize piety and sincerity.
Unfortunately, Deeplake ceased trading in 2019, however, here is some footage demonstrating the website I coded from scratch as it would be experienced by a user. I employed the use of a strict grid pattern + a consistent colour scheme to represent the brand. Interactive playful animation is ubiquitous throughout, effectively communicating complex data in a way that is accessible.
I created a series of explainer videos in the medium of motion graphics using adobe illustrator + after effects to visually demonstrate a clear narrative.