The colour palette uses a combination of turquoise, deep teal, gun-metal grey + white to reflect the company name + ethos. Blue is the colour of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquillity and calmness. In heraldry, blue is used to symbolize piety and sincerity.
Unfortunately, Deeplake ceased trading in 2019, however, here is some footage demonstrating the website I coded from scratch as it would be experienced by a user. I employed the use of a strict grid pattern + a consistent colour scheme to represent the brand. Interactive playful animation is ubiquitous throughout, effectively communicating complex data in a way that is accessible.
I created a series of explainer videos in the medium of motion graphics using adobe illustrator + after effects to visually demonstrate a clear narrative.