Serving Loooks

Logo Concepts for Seth Troxler's Brand - Serving Looks

The following logo concepts + design illustrations are for the brand ‘Serving Looks’ - a clothing drop shop concept store created by Seth Troxler. A drop shop is an online store that sells a limited run of exclusive products. ‘Serving Looks’ is informal slang used to describe someone whose outfit + hair is well put together.

When designing the logo concepts, I used an image of an eyeball served as food, taking a satirical play on words to reference the word ‘look’ found in the brand name. This imagery also refers to the idea of taking ‘The Mans’ eye + devouring it. The colour scheme uses magenta + spearmint green highlighted with white + cream to give the illustrations a bold, graphical look.