Burberry

Iconic British Luxury

Burberry is a British luxury fashion house, it has seamlessly blended timeless elegance with modern innovation since its inception in 1856. Renowned for its iconic trench coats and distinctive check pattern, Burberry embodies a perfect harmony of tradition and contemporary style. The brand’s commitment to craftsmanship, quality materials, and cutting-edge design has made it a global symbol of sophistication.

Date

18/11/2023

Client

Burberry

Location

London, England

Service

UX/UI, Creative Development, Motion Graphics

Tools

Gsap, Figma, After Effects, Kirby CMS, PHP, Javascript, CSS

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Brand Values

In delving into my research, I’ve crafted a Venn diagram to encapsulate Burberry’s essence—a beacon of iconic British luxury. Seamlessly intertwining the outer rings of luxury, heritage, and quality, Burberry stands as a symbol of refined taste, epitomising sophistication. Meticulously preserving its rich heritage shapes the brand’s identity, with tradition and timelessness imbued in each creation, reflecting enduring craftsmanship. At its core lies unmistakable British influence, symbolising both geographic origin and the spirit of innovation that sets Burberry apart. The Venn diagram elegantly captures this delicate balance, portraying Burberry at the intersection of luxury, heritage, and quality, with sophistication, tradition, and timelessness weaving its distinctive narrative.

User Experience Design

As a UX designer, one of my key responsibilities is identifying and understanding the typical users of the product. This involves creating fictitious characters, or personas, that align with specific behavioral, motivational, and interest-based stereotypes. By understanding these personas, we can anticipate and design for their needs and expectations, resulting in a more engaging and intuitive user experience.

One of the tools I use is the Jungian archetypes; a theory by Carl Jung, a Swiss psychiatrist and psychoanalyst, who introduced this concept to explain the universal patterns and roles that underlie human behavior. By assigning archetypes to each persona, we can build more complex and relatable character profiles that inform our design decisions. In storytelling, there are 12 recurrent persona types across the human experience that we can use as a starting point for our archetypal personas. By incorporating these archetypes into our persona building process, we can create a more holistic understanding of our users and design products that resonate with their deepest motivations and desires.

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