Brand Values
The business specialises in eco-friendly clothing, specifically streetwear, but with a unique approach that avoids the common stereotypes of ethical brands. Rather than promoting a holier-than-thou attitude, the brand focuses on connecting with customers through humour and art, encouraging curiosity and learning about how to approach ethics in a more personalized way. The goal is to combat greenwashing, where companies make misleading or exaggerated claims about their environmental impact, by educating customers about where and how products are made.
enough
let’s
talk
