https://mango-media.eu/media/pages/projects/conquer-gear/3696b5d004-1687783746/card.avif

* Conquer Gear * Conquer Gear * Conquer Gear * Conquer Gear * Conquer Gear * Conquer Gear * Conquer Gear

* Conquer Gear * Conquer Gear * Conquer Gear * Conquer Gear * Conquer Gear * Conquer Gear * Conquer Gear

Conquer Gear

We are rebels, with an ethical cause.

Conquer Gear specialises in eco-friendly clothing, specifically streetwear, but with a unique approach that avoids the common stereotypes of ethical brands. Rather than promoting a holier-than-thou attitude, the brand focuses on connecting with customers through humour and art, encouraging curiosity and learning about how to approach ethics in a more personalized way. The goal is to combat greenwashing, where companies make misleading or exaggerated claims about their environmental impact, by educating customers about where and how products are made.

Date

19/06/2023

Client

Conquer Gear

Location

London, UK

Service

UX/UI Design

Tools

Figma, After Effects, Kirby CMS, PHP, Javascript, CSS

CONCEPT * CONCEPT * CONCEPT * CONCEPT *

CONCEPT * CONCEPT * CONCEPT * CONCEPT *

Brand Values

The business specialises in eco-friendly clothing, specifically streetwear, but with a unique approach that avoids the common stereotypes of ethical brands. Rather than promoting a holier-than-thou attitude, the brand focuses on connecting with customers through humour and art, encouraging curiosity and learning about how to approach ethics in a more personalized way. The goal is to combat greenwashing, where companies make misleading or exaggerated claims about their environmental impact, by educating customers about where and how products are made.

User Experience Design

As a UX designer, one of my key responsibilities is identifying and understanding the typical users of the product. This involves creating fictitious characters, or personas, that align with specific behavioral, motivational, and interest-based stereotypes. By understanding these personas, we can anticipate and design for their needs and expectations, resulting in a more engaging and intuitive user experience.

One of the tools I use is the Jungian archetypes; a theory by Carl Jung, a Swiss psychiatrist and psychoanalyst, who introduced this concept to explain the universal patterns and roles that underlie human behavior. By assigning archetypes to each persona, we can build more complex and relatable character profiles that inform our design decisions. In storytelling, there are 12 recurrent persona types across the human experience that we can use as a starting point for our archetypal personas. By incorporating these archetypes into our persona building process, we can create a more holistic understanding of our users and design products that resonate with their deepest motivations and desires.

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