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Dynascan

You seal It, we validate it.

Dynascan is a world-leading manufacturer of innovative seal integrity and leak detection solutions. Founded in 2001 by a highly skilled team of specialists, more than 30 years of experience has been input into the development of the Dynascan product range. All test systems are designed and manufactured to ISO standards, with an individual, tailor-made service available.

Date

21/11/2021

Client

Dynascan

Location

Cambridge, United Kingdom

Service

Web Design

Tools

Sketch, CSS, Javascript, Aftereffects

CONCEPT CONCEPT CONCEPT

CONCEPT CONCEPT CONCEPT

Brand Values

Wealth of knowledge in testing methods, All devices & systems follow high-standards in product design, manufacturing and components used, Capability of designing and manufacturing solutions for bespoke requirements, Extensive range of after-sales customer support

Personas

As a user experience designer, one of the most important steps in the design process is identifying the typical users of the product. This can be achieved by creating fictitious characters that consist of stereotypes that align with the behaviour, motivations and interests that then eventually result in understanding what actions these users will take when they arrive to the website, resulting in a considered user journey, with clear objectives stated as call to actions.

I utilise some of the practices of storytelling in the conceptual design process, specifically the use of archetypes to build character profiles.Traditionally in film, tv and plays there are 12 recurrent persona types across the human experience, which I allocate to each persona.

Visual Design & Moodboard.

A moodboard is a visual tool that communicates our concepts and visual ideas. It is a well thought out and planned arrangement of photography, design, art, etc. that is intended to evoke or project a particular style or concept. A large part of this relates back to the Venn diagram by searching for images that relate to these words.

As you can see colour and light are a constant theme throughout the mood board as it conveys a sense of approachability. One of the most noticeable additions to the new design is the use of digital noise and gradients. These key visuals work as a guideline or visual reference for the overall look and feel of the website, by creating an identity in which future ideas, sections and elements will appear on other pages. Demonstrating effectively and clearly expressing the communication tone and the emotions we are conveying to the target audience.

See Project