Forage

Forage is a
digital cookbook

The apps primary objective is to inspire users to prevent wasting food, by suggesting meals that utilize ingredients they would otherwise throw away.

Date

20/04/2016

Client

NUA

Location

Norwich, United Kingdom

Service

Interface design, branding + illustration

Tools

Sketch, Illustrator, InDesign, Photoshop, Javascript, AngularJs, HTML, CSS, NodeJs

Colour Palette

This colour palette is influenced by the muted tones found in Nordic nature, combining understated + minimal neutral shades with Moss + Woodrose to reflect the essence of the wilderness.

Find your inner chef

The app is all about searching for the next recipe - since foraging is synonymous with searching for ingredients it felt natural to name the app forage.

‘Foraging’ - the acquisition of food by hunting, fishing or gathering. This app is not just about finding new food, but finding your inner chef. Enhancing your cooking abilities by using a fun food social media application.

Iconography

Mushrooms are one of the ingredients most commonly associated with foraging. The mystery + enigma of fungi is fascinating, they are not plants or animals but in a kingdom entirely of their own. Throughout the app, each users icon will differ depending on the popularity of the recipes they have uploaded. New users will start with a chestnut mushroom icon progressing through to a black truffle once they reach a higher rating from other users.

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