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Gerald Eve is a real estate advisory business headquartered in London. The firm previously dealt with residential property and is now moving into the sector of office space. This website design is inspired by the modernist movement while paying homage to contemporary digital design practices such as motion.




Gerald Eve


London, United Kingdom


Web Design


Sketch, CSS, Javascript, Aftereffects


As a user experience designer, one of the most important steps in the design process is identifying the typical users of the product. This can be achieved by creating fictitious characters that consist of stereotypes that align with the behaviour, motivations and interests that then eventually result in understanding what actions these users will take when they arrive to the website, resulting in a considered user journey, with clear objectives stated as call to actions.

I utilise some of the practices of storytelling in the conceptual design process, specifically the use of archetypes to build character profiles.Traditionally in film, tv and plays there are 12 recurrent persona types across the human experience, which I allocate to each persona.

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