Patta is an innovative brand hailing from the lively streets of Amsterdam. With a pioneering spirit, it constantly pushes the boundaries of design, setting new standards in the global fashion landscape. Rooted in the vibrant energy of urban culture, Patta is cutting-edge, embracing the latest trends while remaining true to its authentic roots. This forward-thinking brand merges contemporary design with cultural influences, celebrating the intersection of fashion, art, and street culture in its hometown and beyond.
18/11/2022
Patta
Amsterdam, Netherlands
UX/UI, Creative Development, Motion Graphics
Gsap, Figma, After Effects, Kirby CMS, PHP, Javascript, CSS
To visually articulate Patta’s brand values, I utilize a Venn diagram—a graphic representation that illustrates the interconnectedness of key words representing Patta’s brand ethos. The outer rings symbolize authenticity, streetwise flair, and an embrace of the unconventional. Within these outer realms, words like individuality, innovation, and a relaxed vibe intersect, creating a seamless blend of characteristics. At the core of this representation is the foundational value of empowerment. This essence, embedded in Patta’s clothing, empowers those who wear it, adding depth and meaning to their personal expression.
As a UX designer, one of my key responsibilities is identifying and understanding the typical users of the product. This involves creating fictitious characters, or personas, that align with specific behavioral, motivational, and interest-based stereotypes. By understanding these personas, we can anticipate and design for their needs and expectations, resulting in a more engaging and intuitive user experience.
One of the tools I use is the Jungian archetypes; a theory by Carl Jung, a Swiss psychiatrist and psychoanalyst, who introduced this concept to explain the universal patterns and roles that underlie human behavior. By assigning archetypes to each persona, we can build more complex and relatable character profiles that inform our design decisions. In storytelling, there are 12 recurrent persona types across the human experience that we can use as a starting point for our archetypal personas. By incorporating these archetypes into our persona building process, we can create a more holistic understanding of our users and design products that resonate with their deepest motivations and desires.
This project utilises the intricate dynamics of 3D collisions, showcasing a Mango receiving a "Golden Shower". Through meticulous attention to detail and advanced rendering techniques, I have depicted the collision between the mango's rotating rigid body and cascading molten gold. This endeavour serves as an exploration of the complex interplay between rigid bodies and fluid simulations, while also showcasing the effective utilization of textures, particularly the incorporation of gold as a material, to enhance visual fidelity. *Some projects have loose concepts and I am not here to bullshit you, it is just a spinning mango with molten gold smothering it.
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This page showcases the Ruroc Shockwave, a revolutionary device that merges cutting-edge technology with helmets to enhance your riding experience. The Shockwave allows you to connect with your entire squad, with a range of up to 1.2km, enabling communication with up to 15 other riders as you hit the slopes or the road. Built with Three.js and a detailed 3D model of the Shockwave, the page uses scroll-triggered animations powered by the GSAP library to create an immersive, interactive experience. As you scroll, the Shockwave model flies through the page, dynamically showcasing its sleek design and innovative features. This site not only highlights the technical capabilities of the Shockwave but also immerses users in a visually stunning environment, demonstrating how this device can elevate both the safety and enjoyment of every ride.
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This project uses scrollytelling—a UX technique where a narrative unfolds as the user scrolls—to bring Level Head Session IPA to life. Inspired by St Edmund, the beheaded King of East Anglia, the experience isn’t just about selling a beer, but telling a legend. A 3D can dynamically follows the user’s journey, immersing them in the story while reinforcing the beer’s identity. From a UX perspective, the goal is clear: to not just introduce a drink, but to create an experience that convinces landlords to stock it in their venues.
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