Patta is an innovative brand hailing from the lively streets of Amsterdam. With a pioneering spirit, it constantly pushes the boundaries of design, setting new standards in the global fashion landscape. Rooted in the vibrant energy of urban culture, Patta is cutting-edge, embracing the latest trends while remaining true to its authentic roots. This forward-thinking brand merges contemporary design with cultural influences, celebrating the intersection of fashion, art, and street culture in its hometown and beyond.
18/11/2022
Patta
Amsterdam, Netherlands
UX/UI, Creative Development, Motion Graphics
Gsap, Figma, After Effects, Kirby CMS, PHP, Javascript, CSS
To visually articulate Patta’s brand values, I utilize a Venn diagram—a graphic representation that illustrates the interconnectedness of key words representing Patta’s brand ethos. The outer rings symbolize authenticity, streetwise flair, and an embrace of the unconventional. Within these outer realms, words like individuality, innovation, and a relaxed vibe intersect, creating a seamless blend of characteristics. At the core of this representation is the foundational value of empowerment. This essence, embedded in Patta’s clothing, empowers those who wear it, adding depth and meaning to their personal expression.
As a UX designer, one of my key responsibilities is identifying and understanding the typical users of the product. This involves creating fictitious characters, or personas, that align with specific behavioral, motivational, and interest-based stereotypes. By understanding these personas, we can anticipate and design for their needs and expectations, resulting in a more engaging and intuitive user experience.
One of the tools I use is the Jungian archetypes; a theory by Carl Jung, a Swiss psychiatrist and psychoanalyst, who introduced this concept to explain the universal patterns and roles that underlie human behavior. By assigning archetypes to each persona, we can build more complex and relatable character profiles that inform our design decisions. In storytelling, there are 12 recurrent persona types across the human experience that we can use as a starting point for our archetypal personas. By incorporating these archetypes into our persona building process, we can create a more holistic understanding of our users and design products that resonate with their deepest motivations and desires.
Off-White is a fashion brand that was founded in 2012 by Virgil Abloh, a designer and creative director who has become known for his unique perspective on fashion and art. The brand has since become a global phenomenon, with its distinctive designs and collaborations with high-profile brands and artists. The heritage of Off-White is deeply rooted in the streetwear and skate culture, with a focus on urban style and the incorporation of unique design elements that have made the brand stand out in the fashion world.
Read more
This website introduces the EOX Cosmic Collection with a design that mirrors the collection's celestial inspiration. Through the use of advanced 3D elements and JavaScript animations, the page brings the helmets' vivid colorways and intricate details to life, creating an immersive and dynamic browsing experience. The site's visual narrative highlights the radical shifts in light and colour that inspired the collection, echoing the cosmic phenomena that captivate humankind. Smooth animations and interactive elements guide users through the story of the Cosmic Collection while emphasising the rarity and exclusivity of these helmets.
Read more
This project utilises the intricate dynamics of 3D collisions, showcasing a Mango receiving a "Golden Shower". Through meticulous attention to detail and advanced rendering techniques, I have depicted the collision between the mango's rotating rigid body and cascading molten gold. This endeavour serves as an exploration of the complex interplay between rigid bodies and fluid simulations, while also showcasing the effective utilization of textures, particularly the incorporation of gold as a material, to enhance visual fidelity. *Some projects have loose concepts and I am not here to bullshit you, it is just a spinning mango with molten gold smothering it.
Read more
enough
about me
let’s
talk
about
you!