Patta is an innovative brand hailing from the lively streets of Amsterdam. With a pioneering spirit, it constantly pushes the boundaries of design, setting new standards in the global fashion landscape. Rooted in the vibrant energy of urban culture, Patta is cutting-edge, embracing the latest trends while remaining true to its authentic roots. This forward-thinking brand merges contemporary design with cultural influences, celebrating the intersection of fashion, art, and street culture in its hometown and beyond.
18/11/2022
Patta
Amsterdam, Netherlands
UX/UI, Creative Development, Motion Graphics
Gsap, Figma, After Effects, Kirby CMS, PHP, Javascript, CSS
To visually articulate Patta’s brand values, I utilize a Venn diagram—a graphic representation that illustrates the interconnectedness of key words representing Patta’s brand ethos. The outer rings symbolize authenticity, streetwise flair, and an embrace of the unconventional. Within these outer realms, words like individuality, innovation, and a relaxed vibe intersect, creating a seamless blend of characteristics. At the core of this representation is the foundational value of empowerment. This essence, embedded in Patta’s clothing, empowers those who wear it, adding depth and meaning to their personal expression.
As a UX designer, one of my key responsibilities is identifying and understanding the typical users of the product. This involves creating fictitious characters, or personas, that align with specific behavioral, motivational, and interest-based stereotypes. By understanding these personas, we can anticipate and design for their needs and expectations, resulting in a more engaging and intuitive user experience.
One of the tools I use is the Jungian archetypes; a theory by Carl Jung, a Swiss psychiatrist and psychoanalyst, who introduced this concept to explain the universal patterns and roles that underlie human behavior. By assigning archetypes to each persona, we can build more complex and relatable character profiles that inform our design decisions. In storytelling, there are 12 recurrent persona types across the human experience that we can use as a starting point for our archetypal personas. By incorporating these archetypes into our persona building process, we can create a more holistic understanding of our users and design products that resonate with their deepest motivations and desires.
La Colas Team Cup est une compétition ouverte à tous les collaborateurs et collaboratrices majeurs du groupe Colas en contrat à durée indéterminée (CDI), en contrat de travail longue durée (hors CDD, stage, apprentissage et intérim) et en contrat d’alternance. Cette compétition est organisée autour de trois disciplines : le football à 5, la course à pied et Incroyables Talents.
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A Three.js creative coding project that delves into the fundamental relationship between colour and light in physics. Through an interactive experience, we explore the pioneering experiments of Isaac Newton, including his work with prisms and the visible spectrum, alongside other key scientific concepts such as the Doppler Effect and redshift. This project is not just about physics—it also touches on behavioural science, examining how colour influences perception and emotion. Using red, green, and blue spotlights, representing the three primary colours of the RGB spectrum, users can manipulate light to experience additive colour mixing in real time. By merging code, art, and science, Spectral Synthesis provides an engaging and thought-provoking journey into the nature of light, its motion, and its impact on how we perceive reality.
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I’ve partnered with Ruroc to present their snowboarding and ski helmet collection in a fully immersive and interactive way. This page features a 3D point-of-view experience that allows users to fly through majestic mountain landscapes, giving them a sense of adventure and excitement while exploring the collection. Leveraging cutting-edge JavaScript animations and advanced 3D assets, the site seamlessly combines storytelling and technology to showcase Ruroc's helmets. Each product is highlighted with vivid details, allowing riders to explore both the style and safety features of the helmets in a truly engaging way. Designed with riders in mind, the site emphasizes Ruroc’s commitment to providing stylish, high-performance helmets that ensure safety on the slopes. The e-commerce platform integrates storytelling to help users make informed decisions while experiencing the thrill of snowboarding or skiing in the digital world.
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