https://mango-media.eu/media/pages/projects/slicedsalami/49b58b22ed-1656421029/pizza.png

* Sliced Salami * Sliced Salami * Sliced Salami * Sliced Salami * Sliced Salami * Sliced Salami * Sliced Salami

* Sliced Salami * Sliced Salami * Sliced Salami * Sliced Salami * Sliced Salami * Sliced Salami * Sliced Salami

Sliced Salami

Stylish, minimal
web design + branding

The primary objective of the website is to effectively showcase SLICED SALAMI’s products + catering services. New customers are drawn to the brand through the use of beautiful food photography, video footage of food preparation + clever visual storytelling.

Date

01/02/2019

Client

Phil DeFranco

Location

Bristol, United Kingdom

Service

Interface design, branding + illustration

Tools

Sketch, HTML, CSS, Javascript.

CONCEPT CONCEPT CONCEPT

CONCEPT CONCEPT CONCEPT

'Ave a slice

‘Ave’ - slang for have, a light-hearted + casual word that denotes sharing with friends. ‘Slice’ - a triangular portion of pizza.

I wanted the name of the company to sound as delicious as the pizza they serve. Salami is one of the most popular toppings + the alliteration makes the name catchy + memorable.

Visual content

Everyone knows that sex sells + just like sex, when you see food - you want a slice of the action. I call this the puppy dog close - when looking into the eyes of the puppy you want it + if you have the money, you will take it there + then. For this website, I have employed this tactic with tantalizing food photography + video consciously scattered throughout the page.

See Project