The primary objective of the website is to effectively showcase SLICED SALAMI’s products + catering services. New customers are drawn to the brand through the use of beautiful food photography, video footage of food preparation + clever visual storytelling.
01/02/2019
Phil DeFranco
Bristol, United Kingdom
Interface design, branding + illustration
Sketch, HTML, CSS, Javascript.
‘Ave’ - slang for have, a light-hearted + casual word that denotes sharing with friends. ‘Slice’ - a triangular portion of pizza.
I wanted the name of the company to sound as delicious as the pizza they serve. Salami is one of the most popular toppings + the alliteration makes the name catchy + memorable.
Everyone knows that sex sells + just like sex, when you see food - you want a slice of the action. I call this the puppy dog close - when looking into the eyes of the puppy you want it + if you have the money, you will take it there + then. For this website, I have employed this tactic with tantalizing food photography + video consciously scattered throughout the page.
St Phillips understood the importance of standing out from their competition and because of this they really allowed us to design something unlike anyone else in their industry. The use of 3D illustration and a bold colour pallet really make this an exciting website.
An interactive project that allows the user to manipulate the two Bandeins Fonts. By utilising the capabilities of their variants, this project lets you seamlessly transform the beautifully unique typographical properties.
The design uses morse code, symbols + colour to portray the negative aspects of modern-day life such as hate, deception, greed, objectification, narcissism + pollution.
