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The colour ‘ACID GREEN’ was introduced into the colour palette due to the previously monochromatic combinations. Based on the psychology of colour theory I knew I could enhance the user’s experience by integrating a contrasting colour to be utilised for key elements such as CTA buttons. Specifically, complementary schemes are based on two colours from opposite sides of the colour wheel. The impact is generated due to the two hues being contrastingly different, resulting in a very maximalist pairing.
Find out more about colour theory here: 15 ways to change your perception of colour theory in web design.