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Mango Media - Design Agency Bristol + Berlin

Forage

2021

Forage is a
digital cookbook

The apps primary objective is to inspire users to prevent wasting food, by suggesting meals that utilize ingredients they would otherwise throw away.

Visual Design Conceptual Design

Date

20/04/2016

Client

NUA

Location

Norwich, United Kingdom

Service

Interface design, branding + illustration

Tools

Sketch, Illustrator, InDesign, Photoshop, Javascript, AngularJs, HTML, CSS, NodeJs

UI Design

Forage was my first design brief after returning to England from Sweden in 2016. This project is evidently influenced by the Scandinavian design movement that flourished during the 1950's in the five Nordic countries. I was particularly inspired by a collection of old Scandinavian cookbooks I acquired while living there.

Swedish design is considered minimalist, with an emphasis on functionality + simple clean lines. The colour palette is taken from nature - wilderness, foaming rivers, rolling countryside + never-ending beaches.

Find your inner chef

The app is all about searching for the next recipe - since foraging is synonymous with searching for ingredients it felt natural to name the app forage.

'Foraging' - the acquisition of food by hunting, fishing or gathering. This app is not just about finding new food, but finding your inner chef. Enhancing your cooking abilities by using a fun food social media application.

Iconography

Mushrooms are one of the ingredients most commonly associated with foraging. The mystery and enigma of fungi is fascinating, they are not plants or animals but in a kingdom entirely of their own. Throughout the app, each users icon will differ depending on the popularity of the recipes they have uploaded. New users will start with a chestnut mushroom icon progressing through to a black truffle once they reach a higher rating from other users.

Colour Palette

This colour palette is influenced by the muted tones found in Nordic nature, combining understated + minimal neutral shades with moss + Woodrose to reflect the essence of the wilderness.

See Project

Conceputal User
Experience

To put it simply, UX is imperitive to good website design because it tries to fulfill the user’s needs. Its purpose is to create a meaningful user experience that allows users to define customer journeys on your website that are most conducive to business success.

User Goals

Browse through a large library of meals Store recipe collections from other users Upload their own recipes Clearly view instructions and ingredients

Functional Requirements

Submitting and editing content Should display data intuitively Intuitive interface and navigation Encouraging users not to waste food

Non-functional Requirements

Perform tasks as fast as possible This service should be free A secure database Responsive for all devices

A persona is a fictious character created to represent a user type that might use a site.

Core Needs

To be able search and find recipes based on the ingredients she has at home. To upload and get feedback on her own dishes that she has submitted. Curate recipe collections uploaded by other users in addition to submitting her own recipes.

Reasons for use

Rosa is a huge fan of cooking shows such as The Great British Bake Off. She cooks a lot of her own food at home and is already at a good level of cooking but has a limited portfolio of dishes. She wants to be able to cook new meals and submit some of her own recipes.

Current Knowledge

The app should provide a wealth of ingredients and recipes so they are easy to access. Its community of chefs and food lovers who all share their knowledge and experience of cooking will help Rosa become a better cook. It should also encourage her to prevent wasting food by suggesting recipes using ingredients she already has.

Rosa Parks

Scientist

Age: 29
Gender: Female
Nationality: American
Employer: UWE

User scenarios help user experience designers understand how users may interact with the product.

After a stressful day at school teaching children, Rosa cannot be arsed to go to the shop tonight to do 'the big shop' although the food in her fridge is minimal. She could order another takeaway - however, she is trying to watch her weight and be healthy this year.

In her fridge she has some leftover goat and some sweet potato amongst a few other random ingredients which she is unsure how to combine. If she was not to use this food today, it would be unsafe to keep in the fridge for any longer.

She remembered seeing an advert for a social cooking app called Forage which provides suggestions for meals you can make using the ingredients you already have in stock.

She downloaded the app. Then she submitted the ingredients she has. Forage responds with 420 meals which include these ingredients. One dish titled 'curry goat + sweet potato gnocchi' catches her eye and has been to the 200 other users cookbooks. She has the seasoning she needs to make this and decides to create it.

The meal was delicious and she did not end up wasting any food she was about to dispose of. Since using Forage Rosa has recommended it to her friends.

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