Mango Media - Vinny



Vinny is a wine
subscription service.

A new direction for Sebastian Lyall the owner of Lollipop - a creative agency located in Shoreditch, London. The business specialises in delivering immersive cocktail experiences in London.

Visual Design Conceptual Design






Shoreditch High Street, London, United Kingdom


User experience + interface design + branding


Sketch, Invision, Illustrator, InDesign, Photoshop

Page Design

Each page I created for this design is simple, consistent + intuitive - three components that every successful website should have to ensure that the user engages throughout their experience clearly and concisely.

Considering the age range for this product is between 25-35, it is imperative that the interface is sexy + youthful, effectively drawing the user in + encouraging their interest in the product.

Mobile Purchase Journey

This wireframe shows the mobile purchase journey as the user is guided through choosing their flavour profile while subscribing to the service. Uniquely illustrative, colourful + functional, these interfaces successfully encourage the user journey.

See Project

Conceptual User

To put it simply, UX is imperative to good website design because it tries to fulfil the user’s needs. Its purpose is to create a meaningful user experience that allows users to define customer journeys on their website that are most conducive to their businesses success.

User Goals

  • Expand knowledge of different wines
  • Discover + experience new wines
  • Intuitively understand data
  • Controllable + flexible

Functional Requirements

  • Store data about individual users wine preferences
  • Algorithmically build unique flavour profiles
  • Display data intuitively
  • Strong learnability with navigation

Non-functional Requirements

  • Perform tasks as fast as possible
  • To be a cool brand
  • A secure database
  • Responsive for all devices

A persona is a fictitious character created to represent a user type that might use a site.

Toussaint Louverture

Career: Architect
Age: 28
Gender: Female
Nationality: Hatian
Employer: SN1

Core Needs

Toussaint needs an app that can algorithmically pick wines for her based on her taste preferences and previous feedback. Toussaint has a busy life working in Shoreditch High Street but living in Stockwell + needs her wine to be delivered to her office at work. Being in her late 20's she is also looking for a brand that is stylistically on point + delivers a unique of range wine.

Reasons for use

Every week Toussaint finds herself standing in the wine section of her local supermarket in the same predicament. Confused + indecisive - she knows that she likes wine but has absolutely no knowledge about it. The huge selection of wine available leaves her feeling overwhelmed + as a result she usually ends up going for the same bottle every time.

Toussaint was looking for an app that can help her discover new wines to enjoy whilst also narrowing down the decision-making process.

Current Knowledge

Toussaint knows her reds from her whites but is stuck in her comfort zone of Sauvignon Blanc. She repeatedly has embarrassing moments of pouring Lambrini for an ex-girlfriend when mistaking it for a luxury bottle imported from Italy.

User scenarios help user experience designers understand how users may interact with the product.

Toussaint went on a date last week at Smokey Tails + was highly impressed when her date was able to pick a perfect glass of wine to accompany each course.
Her lack of wine knowledge was inferior in comparison + she is now anxious as this week the date is in her hands. At dinner last week Toussaint made a faux pas when her date asked her how she felt about White Zinfandel + she replied with “I love a white wine” - not knowing that it is actually a rosé.
To compensate for this blunder she makes up a white lie + tells her new love interest that her friend is a connoisseur who will be able to get a rare and vintage wine to accompany the meal she intends to cook for them to enjoy together.
Luckily while talking to a friend about the date Toussaint was recommended Vinny - a wine subscription service specializing in rare and vintage wines based in London.
Presented with an easy to use + sleek interface full of helpful info-graphics, she enters her details + submits her preferences.
After submitting she realises that the wines will not be delivered until the afternoon of her date. Since Toussaint is working on that day she will not be at home to collect the package, however luckily Vinny can deliver it to her workplace.
On the eve before the date, Toussaint’s love interest posts a photo of herself on Instagram attending a wine tasting experience in the West End.
The next day at work the wines arrive on time, delivered by a friendly courier. Opening the box Toussaint is presented by two Austrian wines with beautiful branding.
On the night of the meal, it is clear her gamble has paid off as Toussaint’s date is astounded by her original selection of wine. Toussaint smugly enjoys her meal + the couple have a great night together.

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