At Goldener Westen, we have 3 core departments: websites, graphic design + motion. Wir Berlin was a great example of how ideas can cross each of these platforms + demonstrates our ability to collaborate throughout different mediums. The initial conception was an illustrative leaflet that outlined how to be environmentally conscious. Following this, a series of animated films were created to depict 4 characters + how they combat the climate crisis. It was my job as a designer + developer to design + build a website that represented this brand digitally.
The four characters associated with Wir Berlin are a personification of the aspirations of the user groups - young children aged between 11 to 14 who are interested in environmentalism. Illustration, bright colours + motion are imperative to engage with our audience. The animations created by Goldener Westen are an integral part of Wir Berlin’s brand. They are important elements of the brand story + explain clearly what the business does. Younger users like the target audience for Wir Berlin have been found to have an increased engagement with videos, ranking over 200% more engagement than with written content. Therefore we have placed the videos as primary features up front + large on this site.
In UX (user experience design) your ‘call to action’ is the part of your website that tells your target audience that they should make an action. The words used should provoke emotion or enthusiasm. It’s all about being clear + concise with your CTA. With the character limit set at 35 characters per description line, you don’t have a ton of space to get your point across - so it is important to get straight to the point. Let your audience know exactly what you want them to do.