Brand Values

Forj is a blockchain technology company specialising in NFTs, working with brands and popular creators to bring incredible new experiences to fans. We work across the following sectors: Music, Entertainment, Gaming, and recently Metaverse

Partnership - We exist to enable partnerships between fans and creators.

Belonging - We believe a breadth of viewpoints and ideas is key to building a community of fans.

Transparency - To build a truly collaborative environment we must be open with our community and take guidance from their feedback.

Empowerment - We want our fans and community to be a part of it, and give them the tools to help make decisions that impact Forj.

Personas

As a user experience designer, one of the most important steps in the design process is identifying the typical users of the product. This can be achieved by creating fictitious characters that consist of stereotypes that align with the behaviour, motivations and interests that then eventually result in understanding what actions these users will take when they arrive to the website, resulting in a considered user journey, with clear objectives stated as call to actions.

I utilise some of the practices of storytelling in the conceptual design process, specifically the use of archetypes to build character profiles.Traditionally in film, tv and plays there are 12 recurrent persona types across the human experience, which I allocate to each persona.