At HRW, we are market research experts in the healthcare, pharmaceutical, device and diagnostics space, and have a wealth of experience in a wide range of therapy areas.
03/04/2022
HRW
London, United Kingdom
Web Design
Figma, CSS, Javascript, Aftereffects
As a user experience designer, one of the most important steps in the design process is identifying the typical users of the product. This can be achieved by creating fictitious characters that consist of stereotypes that align with the behaviour, motivations and interests that then eventually result in understanding what actions these users will take when they arrive to the website, resulting in a considered user journey, with clear objectives stated as call to actions.
I utilise some of the practices of storytelling in the conceptual design process, specifically the use of archetypes to build character profiles.Traditionally in film, tv and plays there are 12 recurrent persona types across the human experience, which I allocate to each persona.
I recently had the pleasure of working on a project for an energy drink created by a finalist from The Apprentice in 2022, which is being promoted in collaboration with UNiDAYS.
Wir Berlin's intention is to inspire young Berliners to be environmentally conscious. The page leads the user through a strong narrative of 4 aspirational characters that each encourage tips to be sustainable in 4 categories; shopping, food, fashion + transport.
Mysteryland is the leading electronic dance music festival in the Netherlands, organized by the Netherlands-based promoter ID&T.
