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HRW

Market research specialising in healthcare and pharma businesses.

At HRW, we are market research experts in the healthcare, pharmaceutical, device and diagnostics space, and have a wealth of experience in a wide range of therapy areas.

Date

03/04/2022

Client

HRW

Location

London, United Kingdom

Service

Web Design

Tools

Figma, CSS, Javascript, Aftereffects

CONCEPT CONCEPT CONCEPT

CONCEPT CONCEPT CONCEPT

Personas

As a user experience designer, one of the most important steps in the design process is identifying the typical users of the product. This can be achieved by creating fictitious characters that consist of stereotypes that align with the behaviour, motivations and interests that then eventually result in understanding what actions these users will take when they arrive to the website, resulting in a considered user journey, with clear objectives stated as call to actions.

I utilise some of the practices of storytelling in the conceptual design process, specifically the use of archetypes to build character profiles.Traditionally in film, tv and plays there are 12 recurrent persona types across the human experience, which I allocate to each persona.

See Project